Packaging for Pre Rolls NUUD Exotic

Nuud Pleasures needed a standout presence for a special edition product line launched exclusively for the Exxxotica Expo 2023 convention, where the brand was featured as an official exhibitor. They brought me on for full creative direction of a limited edition Delta 9 pre roll line. The system spans four SKUs, Gush Mintz, Runtz, Sour Diesel, and Medallin, each carrying its own unique color personality while sharing one cohesive illustrated concept.

The visual core is a face wearing sunglasses that reflect the product info, lips holding a lit joint, and a recurring diamond motif tied directly to the formula's Liquid Diamond feature. The result is a collection built to stand out on the shelf, designed to be collected rather than just consumed.

I led the full system, from the initial illustrated concept through final production across all four cans, making sure every variation held up on its own and as part of the complete set.