Visual Identity & Press Kit for WOMEX 2023 Selection

Carlos Guillén, known as Caribombo, was selected to represent Venezuela and Colombia at WOMEX 2023, the leading global platform for world music. Rooted in Gaita de Tambora and Afro-Venezuelan and Afro-Colombian tradition, he needed a visual identity that communicated that before the first note played.

I designed his logo, a compact press kit, and business cards for networking at the event. The wordmark blends playful geometric shapes with a vibrant tropical palette of yellow, green, magenta, and blue, translating the rhythm and joy of his music into visual language.